Welcome, welcome, welcome!

You'll find all kinds of juicy info on this website, so if you are looking for specific support, take a look around to find what you are looking for. If you can't find what you want, book a quick call using the orange button below to tell us what you need so we can direct you to it...

Hello fellow Ripple Maker! I'm so excited you are here. 😊 I believe that however you found us, there is no coincidence that we're meeting at this point in your business growth journey. 

No matter what stage of business you are at, I'm pretty sure we can help you 🤗

Just in case you aren't sure though, I have a few questions for you to help you decide if this is the best place for you to perfect your purpose, grow your brand and build your business...

Do you feel ready to step up, stand out, shine brighter and go a lot bigger with your business than it is now?

Are you being guided to build something greater, more purposeful, and maybe even more global than you are right now?

Do you dream of making a significant impact on the lives of others, creating a legacy and leaving the world a better place?

Would you like step-by-step structured support to help you step up, stand out and become more visible with your brand?

If you answered YES to any of these questions, you are in the right place!

Having branded hundreds of businesses and trained over 65,000 changemakers to build brands over the last 21+ years, I'm confident that whether we advise you, guide you, or support you to build and expand your brand, it won't work unless IMPACT is at the heart of it. 

It is crucial that if you are building a personal brand, business brand, rebranding, or building a movement to create significant change on a local, national or global scale, that you create a sustainable foundational structure for the growth of your brand before you start creating all the visual assets and building a buzz around it.

Yes, you are going to want to see all of the lovely visual stuff and yes, working on your brand strategy before you dive in with the physical branding is going to take a little extra time that you might not have factored in. However, making sure your brand strategy is right early on for the kind of growth you want will ensure your business perfectly attracts your ideal clients in the right way, at the right time, across the right online and offline spaces, and meets them perfectly at the point that they are ready to buy what you are ready to sell.

This will dramatically reduce any wasted time, money, effort and energy that holds you back from getting the short-term and long-term results you want for you, your clients and your business.

What Will Happen If I Short-Cut This Process?

Standing out against a sea of competition is a challenge for every business, no matter what size or stage you are at in your business growth journey. Your competitors are seeking more and more influential and effective ways to impact upon your dream clients to build their reputation over yours.

Think about it... on an average day, your prospects are exposed to, and distracted by, more than 60,000 brand impressions from the moment they wake up to the moment they go to sleep.

How you make enough of an impact on them to interrupt their attention is vital if you want to ensure your brand is #1 in their minds when they need your services.

The difference in your positioning in comparison to your competitors will determine whether your prospects contact you or someone you compete with.

The best way you can ensure you have that leading edge over your competitors is to strengthen your branding, your brand exposure and your lead generation system by creating and setting up a solid brand strategy before you start.

Your brand is the most important customer touch-point and heartbeat in your operation as it's the first and lasting impression that a prospect has about your company. If they trust your brand, your story, how it shows up wherever they see it, and the messages behind what you are building, they'll take the next steps with you. However, if what they find is inconsistent, they'll believe that what you deliver is inconsistent too and you cannot afford to hemorrhage prospects in this way. 

"If your brand is consistent, people will believe what you deliver is consistent. If your brand is inconsistent, they will believe what you deliver is inconsistent."

No matter if you are the only company in the world that provides your unique products or services, your brand must stand out and stand for the promises it makes. Your brand strategy will have a fundamental importance in moving your business forward to build and maintain a strong image that people connect with, buy into, and believe in.

Your strategy is the foundation that increases positive emotional associations between your brand and your target market. Without a good strategy. You've got a logo with no foundation to give customers the trust factor. To create a successful business that continues to grow, a good strategy will go a long, long way.

Whether you are launching new products and services, or revitalizing existing ones, it's important to remember that no matter the size of your business, there's always room for growth. The most successful business owners revisit their brand strategy at least every three months, properly testing and measuring the marketing activities they invest in. This is an approach you will do well to model in your own business, because without a regularly updated strategy for how you're going to communicate, your success will dwindle and your competitors will inevitably scoop up the business you could have had.
 

Let's not allow your brand to fall behind, become irrelevant, or attract clients that are not willing to invest in you at the highest level. It's time to put a proven strategy, seductive solution, and trusted brand at the forefront of your plan.

What's the difference between How To Build A Brand and One Drop Movement?

How To Build A Brand is an online brand building resource & branding company that puts existing small business owners firmly in the driving seat of building and scaling their own brand. Everyday new tips, advice, ideas and 'how to' strategies are added to the resources area, as well as online courses that give you the step-by-step guidance and training you need to create your own agency quality brand & marketing strategies without paying the big agency fees. 

One Drop Movement is specifically for change makers, movement makers, speakers and coaches who are on a mission to build a highly personalised brand that creates a Ripple of Impact on a global and social scale. Quite often, new business owners start by going through the Ripple Makers Mastermind process within One Drop Movement to build out their business idea and brand strategy, before following How To Build a Brand's advice to build and scale their business.

Whatever it is you want to achieve, we can help you to ensure that you build a business and brand that is...

It's not what you know, or even who you know anymore that's important. It's WHO KNOWS YOU.

So, we like to train our clients how to do things the easy, low-cost and no-cost way. That's why it is so important to keep it simple. Make your brand and business easy to remember, consistent to communicate, repeatable to reinforce and memorable to millions.

That's how you create a successful 6 or 7-figure business that creates great ripples of change

If you do not create your business on a strong foundation NOW, the hard way is inevitable. Here's what happens when you don't have a strong brand. You will...

• Attract difficult customers who waste your time.
• Build a weak brand that isn’t strong enough or confident enough to charge what you are worth.
• Drive your tribe to your competitors, sending your sales and cash-flow into meltdown.
• And you'll create long-term BRANDALISM to your reputation.

The last thing you want to do is waste your first, last and lasting impression, as you will never get another chance to make that first impression ever again.

• Become a client magnet!

• Competitors will sink around you as your dream customers flock to you like bees on a honeypot.

• Your brand will consistently grow.

• You can significantly increase the value of your products and programs through high credibility.

• Your cashflow will become certain and predictable, giving you confidence and peace of mind.

• You will attract all the people you love to work with, including partners and ambassadors who want to share your business with their audiences.

• And you’ll enjoy the freedom of having a financially abundant lifestyle.